Incredible India
'Incredible India' campaign has won World Travel Award for the year 2009.Now isn't that something to feel elated about. I mean I understand we have much serious issues still dangling over our heads, in our overly populous and poverty stricken country and have a long way to go but doesn't this give a confidence of an improving, growing India. Well "Incredible India" was an initiative started by Government of India, way back in year 2002, with an effort towards reviving tourism industry, when it was hit by a slump. Attack on World Trade Center, the war on Afghanistan and the attack on the Indian Parliament had hit it badly then. It was Amitabh Kant, the former joint secretary in the ministry of tourism, who realized that India still gave a mixed and confused picture to any foreign visitor.So he along with his colleagues came up with this idea of branding India as Incredible.The work was not over by just making few videos.It had just begun.Apart from a meaningfu